Canadian brand Lifetime Collective shares close ties with the skateboarding community, and as such this latest collection turns to professional skateboarder Rick McCrank for its inaugural collection. Largely based around graphic pieces and skate-friendly gear, this newest release is named after a neighbourhood in Vancouver that was central to McCrank's upbringing, while another local, Alana Paterson, got behind the lens to put together a lookbook for the occasion.
Watch the clip below to see McCrank breakdown the tricks he's learned throughout the years, and make a pretty sick mashed potato halfpipe. Get a peak at the rad skate gear, too. The assortment of T-shirts, pants, and button-ups are all at the the Lifetime Collective homepage.