Rubi Rose wants fans to know that her brand’s new ICON logo thong is gender inclusive.
The rapper and internet personality's apparel and intimate wear brand Lady Putain, which launched with its signature push-up bras in late 2024, is set to drop its ICON logo thong on Friday (June 12).
To coincide with the launch of the new underwear, Rose shared a series of photos showing off the thong by modeling it herself.
The thong, which features the brand’s logo in a medallion style holding the straps together, was also shown off with a man modeling it.
The post is clearly an indication that the underwear is intended to be gender inclusive, and Rose reiterated as such in a post shared on X. "The icon thong is for boys, girls & the in betweens," she wrote alongside a heart emoji.
Rubi Rose has been keeping busy with a wide array of creative avenues, whether it be publishing content on OnlyFans, pursuing a fashion career, or getting involved with the music scene.
She’s also made plenty of podcast and streaming appearances within the last few years, appearing in interviews with major figures such as Bobbi Althoff and Kai Cenat, among others.
Her appearance on Kai Cenat's Mafiathon 3 livestream last year prompted one of the funniest moments from the stream, which included Kevin Hart and Druski.
In the viral clip, Druski was on the phone with Rose when Hart suddenly took the device and blurted out: "Rubi, did you eat Druski ass? Yes or no?"
The unexpected question arose from Druski's brief relationship with Rose last year, and it left the entire room stunned. Druski quickly grabbed Hart while both Hart and Cenat struggled to hold back their laughter.
The chaos only escalated as Druski tackled Hart and Cenat down to the ground, demanding, "Why the fuck would you say that?"