Jonah Hill is teaming up with streetwear brand Kith ahead of the summer season.
The 42-year-old actor and filmmaker, who is no stranger to collaborating with major fashion brands, stars in the commercial for Kith’s upcoming summer drops. Entitled Life Lessons with Jonah Hill, the short features Hill sporting various new Kith digs while offering advice on how to start your own business.
“When life hands you lemons… make lemonade,” he says, before quickly getting scammed by a kid who doesn’t pay enough for his lemonade.
Then he starts working on his own lemonade brand, appearing in interviews and reflecting on making “billions” with his business. “So this is your wake-up call, pal, go make some lemonade,” he says at the end.
Over the last decade, Hill has cemented himself as something of a style icon for men who grew up watching him in movies like Superbad and 21 Jump Street. He’s been frequently spotted wearing the likes of Palace, Kith, and even several iconic Grateful Dead t-shirts. He’s since collaborated with several brands, too, starring in a commercial for Palace’s Reebok collaboration in 2016, and debuting his first shoe with Adidas in 2020, with all royalties going toward Black Lives Matter.
Outside of his passion for streetwear, he’s also opted to move behind the camera as a filmmaker. He made his directorial debut in 2018 with Mid90s, and has since directed the 2022 documentary Stutz and the 2026 Apple TV original, Outcome. He’s currently in post-production for his fourth movie, Cut Off, in which he stars opposite Kristen Wiig, Bette Midler and Nathan Lane.
