Style

Future, LeBron James, and More Join Louis Vuitton’s Speedy P9 'What’s in My Bag' Campaign

The new campaign highlights the essentials several celebrities carry in their LV Speedy P9.

Future attends the Louis Vuitton Menswear Fall/Winter 2026-2027 show as part of Paris Fashion Week on January 20, 2026 in Paris, France.
Arnold Jerocki / Stringer via Getty Images

Future, LeBron James, and Jeremy Allen White are among the celebrities who have partnered with Louis Vuitton for a new campaign showcasing the LV Speedy P9.

To celebrate the return of the iconic Speedy P9 bag, LV just debuted a series of still-life photographs and videos highlighting the essentials several friends of the fashion house carry in their bags. The campaign features Future, LeBron James, Jeremy Allen White, Jude Bellingham, Jackson Wang, and Victor Wembanyama.

Each of the images shows off what the celebrities carry with them every day, with Jeremy Allen White’s bag containing a newspaper, a notebook, a comb, and a set of dice. Future’s blue Speedy P9, meanwhile, features a tennis racquet, a golden chain, gummy candies, and a change of sneakers. LeBron James also showed off his essentials, including grooming staples, a cap, and golf balls.

Photographed by Thomas LaGrange, the new campaign is available to be seen in full below.

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