Jung Kook of BTS is starring in Calvin Klein's Spring 2026 denim campaign.
The fashion house announced the launch of its campaign on Tuesday (Feb. 24) which was directed and shot by Mert Alas, and centers on denim as an expression of personal style through the 28-year-old K-pop superstar’s point of view as he lives in the moment.
The film unfolds across immersive settings shaped by Jung Kook's style, attitude, and way of living. Blending fashion and entertainment, it moves to a recognizable soundtrack and features his choreography and stage presence, along with a special cameo from Rosie Perez.
At the core of the wardrobe are Calvin Klein jeans, including the 90s Straight, the Baggy silhouette, and updated versions of the Trucker jacket with elevated washes designed for versatility. Casual logo t-shirts and oversized bombers round out the looks.
“I love Calvin Klein jeans because they're designed to be lived in,” Jung Kook said in a statement. “The looks I wore for this campaign nod to '90s style while feeling completely modern. It was exciting to bring together my love of music, dance and fashion against the energy of the city.”
The campaign is now live across Calvin Klein retail locations, calvinklein.com, social media platforms, and out-of-home placements.
Up top, catch an exclusive behind-the-scenes video featuring Jung Kook, via Of Becoming US.
