John Hardy has announced a creative partnership with Billie Eilish and Finneas O’Connell to launch JH Lovestruck, a new collection of sustainable, lab-grown diamond jewelry.
To celebrate its 50th anniversary, the brand collaborated with the Grammy-winning siblings on organic, freeform cuts developed by Creative Chairman Reed Krakoff, according to a press release shared with Complex on Monday (Sept. 29)
The collection features four proprietary cuts, designed for everyday wear and made from lab-grown diamonds set in reclaimed precious metals. Each piece is crafted using 100% renewable energy as part of the brand’s sustainability commitments.
“I love that Lovestruck uses lab-grown diamonds, reclaimed precious metals, and each piece was crafted using renewable energy,” said Eilish, 23, in a statement. “What you eat, say, and wear matters, and jewelry is no different. It all impacts our planet.”
“There’s an honesty to these pieces,” added O’Connell, 28. “They feel intentional yet imperfect — diamonds with form and feeling, and without pretension.”
As part of the partnership, John Hardy will support philanthropic efforts important to Eilish and O’Connell, including Support+Feed, a nonprofit organization committed to “mitigating climate change and increasing food security by driving global demand, acceptance, and accessibility of plant-based food.”
The Lovestruck collection is available now at johnhardy.com, in John Hardy boutiques, and select wholesale events.
Check out photos from the collection below.
