Bad Bunny fans are losing their minds over his new Calvin Klein campaign photos.
On Monday, the Puerto Rican rapper flaunted his sculpted physique as the face of Calvin Klein Underwear’s new spring campaign and made his fans go nuts in the process.
Joining the ranks of Mark Wahlberg, Michael B. Jordan, and Jeremy Allen White, the steamy CK campaign, set to his viral hit “EoO” and shot by the iconic Mario Sorrenti, had fans doing the most in the comments sections across X and Instagram.
“I had a whole routine focused on my physique and getting into the best shape for this campaign,” the 31-year-old told GQ. “I was eating super clean and training as much as possible.”
Check out some of the best reactions below.
Benito has been having a massive year—including a widely-acclaimed new album, Debí Tirar Más Fotos, a sold-out residency in his hometown of San Juan, Puerto Rico, plus high-profile performances at SNL50 and the 2025 iHeartRadio Awards.
Bad Bunny will also add another acting credit to his belt with his appearance on Happy Gilmore 2, which comes to Netflix on July 25.
