Alex Moss is celebrating the New York Knicks going to the NBA Finals with a limited run of luxury fitted hats.
The drop consists of 27 "NY Finals" fitted hats made in honor of that 27-year wait, with only 27 pieces produced in total, according to Alex Moss' website.
Each hat is priced at $1,850 and features an embroidered monogram logo, a "2026 Finals" patch, and a micro pavé diamond Knicks patch. The design comes in royal blue and includes diamond hardware.
Jordan Clarkson, Moses the Jeweler, Sheck Wes, and 4Gseller appear in the campaign photos.
The Knicks defeated the Cleveland Cavaliers on May 25, securing their first appearance since 1999 in the Finals. That 1999 run ended in a loss to the San Antonio Spurs, and the current return has renewed interest in that era of Knicks basketball.
Complex revisited the cultural backdrop of June 1999, the same month of the Knicks' last Finals appearance, to examine what pop culture looked like at the time and how much has changed since then. You can read more about that here.
