Doechii’s breakout year continues Thursday with her starring turn in a new spot in commemoration of Major League Soccer’s 2025 season kickoff.
In the “Game On” campaign video, seen below, the acclaimed “Denial Is a River” artist highlights what fans can look forward to starting Feb. 22, with this season marking the latest entry in an ongoing partnership between Apple and MLS.
“MLS is game on,” she says in the clip. “Doechii? On! Stars? On! 30,000 friends? On! Rivalries? On! MLS. This is our soccer. Game on."
“At MLS, the fan’s emotion is at the heart of everything,” Radhika Duggal, MLS’ Senior VP and Chief Marketing Officer, said of working with Doechii, who played soccer growing up. “The excitement is palpable, the momentum unstoppable, and the quality undeniable - this is MLS’ energy. It is a celebration of soccer, culture, and community that propels the league into the future.”
Duggal continued, “The new ‘Game On’ campaign reflects our brand: our energy, entertainment, momentum, and welcoming spirit. Working with Doechii on this campaign is a perfect match, making this collaboration a true celebration of our shared energy.”
For those looking to get in on the action from home, Apple TV’s MLS Season Pass is the way to go. See here for full info.
The Doechii-starring spot comes ahead of the Top Dawg signee’s performance at this weekend’s Grammys ceremony in Los Angeles. In addition to performing, Doechii is up for multiple potential wins, including Best New Artist and Best Rap Performance. The latter is for “Nissan Altima,” a standout track off her 2024 tape Alligator Bites Never Heal, one of Complex’s picks for the best releases of the year.
Doechii kicked off the new year with the official video for the aforementioned Alligator cut “Denial Is a River.” Revisit that below.
