Shaq Reportedly Falls Victim to Alleged Stolen Range Rover Shipping Scam

O'Neal's vehicle was expected to be shipped to Louisiana, but it never showed up.

Shaquille O'Neal attends the 'Shaq-A-Licious XL Gummies Mobile Sneaker Event.
Santiago Felipe/Getty

A custom black Land Rover Range Rover belonging to Shaquille O'Neal has reportedly been stolen in an alleged shipping scheme.

The Lumpkin County Sheriff's Office received a report on Wednesday claiming Shaq's custom 2025 Range Rover had gone missing after allegedly undergoing extensive custom work at a local shop in Georgia, as reported by TMZ Sports. A shipping company was expected to transport the vehicle to Baton Rouge, Louisiana, but it appears "double brokering" may have led to its disappearance.

"Double brokering" occurs when a shipping company outsources its job to a third-party company, which turns out to be an imposter.

"Preliminary information suggests that an unauthorized individual or company may have taken possession of the vehicle under false pretenses," the sheriff's office tells TMZ Sports.

Effortless Motors, the company that sold the car to O'Neal, has put up a $10,000 reward to anyone who can provide information regarding the car's whereabouts.

"Effortless Motors was the authorized selling dealership and arranged transport through a third-party company that appeared fully verified," a spokesperson for the company said. "Upon the vehicle’s scheduled delivery, it was discovered that the company’s internal systems had been compromised and hijacked, resulting in the car being unlawfully taken during transit."

The mystery surrounding Shaq's vehicle is similar to last year's heist of $1 million worth of Santo Tequila, the brand co-founded by Guy Fieri and former Van Halen frontman Sammy Hagar.

In an interview with 60 Minutes, Fieri revealed the two "trucking companies" that were tasked with shipping 24,000 bottles of tequila in two semi-trucks had deceived the original trucking company by appearing legitimate. The heist was especially damaging for Fieri and Hagar because those trucks were carrying Extra Añejo Single Barrel, which took 39 months to create, and could require up to two years to replace.

"It hurt. It hurt bad," Fieri said. "Here we are, coming right into the fourth quarter, we lose all the tequila. We can't fill the shelves. We had to lay off players, and that's the hardest thing."

According to 60 Minutes, the practice of "double brokering" is quite common.

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