Good Nut, the name of Tom Brady’s new drink product with Gopuff, got exactly the type of reaction you would expect.
This week, the retired New England Patriots quarterback unveiled Good Nut in partnership with food delivery service Gopuff, a premium line of drinks sourced from organic Vietnamese coconuts. The brand’s slogan also plays on the NSFW nature of the Good Nut name by calling it “a delicious mouthful.”
“Hydration has always been a big part of my routine, and while coconut water has been a staple for me, I knew we could take it to a completely different level by teaming up with Gopuff,” said Tom Brady. “With Good Nut, we focused on keeping the ingredients simple and clean, making sure it’s exactly what I’d want in my own fridge.”
In the campaign video for Good Nut, Brady repeatedly stops short of saying the drink’s name while on the phone, choosing to instead describe its quality and ingredients.
Social media users also couldn’t overlook the cheeky nature of the Good Nut name and immediately trolled Brady on X, formerly Twitter.
While seemingly aware of social media’s dirty jokes about Good Nut, Brady celebrated that the drink announcement had gone viral. “Trending in the US because the ingredients are just that good. I love it,” said the 7-time Super Bowl champion.
Good Nut comes in 3 flavors: Original Coconut Water, Chocolate Coconut Water and Sparkling Coconut Water and is available for $3.29 per can via Gopuff.
