Mitchell & Ness has introduced a new brand platform, Wear the Moment, designed to let fans relive iconic sports moments through authentic apparel. The campaign highlights pivotal moments in sports history, bringing them to life with clothing that connects fans to these defining events.
As part of the local campaign, Mitchell and Ness partnered with local AFL players, including Matthew Richardson, Nathan Buckley, Anthony Koutoufides, Tony Modra, Matthew Lloyd, and Michael O'Loughlin at an AFL Grand Final event held in September.
Mitchell & Ness’ Director of Marketing, Aaron Kilner, described the campaign as a bridge between fans and the greatest moments in sports. "These aren’t just famous sporting moments—they’re moments you can wear," Kilner said.
The platform will continue to evolve, with new additions expected throughout the year, available via mitchellandness.com.au.