In São Paulo, Heineken® and Formula 1 have announced the next phase of their decade-long partnership, one that moves beyond sponsorship and into the heart of fan connection. To mark the renewal, the brand has unveiled a world-first: a carbon fibre F1 season ticket granting one fan (and their plus-one) access to every single race of the 2026 season. Flights, hotels and 24 opportunities to see the world are all included.
The first holder of this exclusive pass is Brandon Burgess, an F1 superfan who captured attention for his self-funded mission to attend every Grand Prix in 2025 while working full-time. His journey—from squeezing trips into annual leave to connecting with strangers across continents—embodies the kind of passion that drives the F1 community. Current world champion and Heineken® 0.0 ambassador, Max Verstappen, personally presented Brandon with the inaugural ticket, calling his dedication “incredible” and a reflection of the sport’s energy and spirit.
For Heineken®, this moment marks a natural evolution. Over the past decade, its partnership with F1 has helped reshape the live racing experience, blending entertainment, social connection and responsible enjoyment through initiatives like Heineken® 0.0 Fanzones, race screenings, and F1 Arcades worldwide. Now, with new title sponsorships confirmed for Brazil, Madrid and Silverstone—and extended deals for China and Las Vegas—the beer brand is expanding its footprint both on and off the track.
But at its core, the story is still about people. Heineken®’s new season ticket transforms fandom into community—a tangible expression of speed, craftsmanship and connection, designed to celebrate those who live and breathe the sport. And for the fans watching from home or the grandstands, it’s a reminder that Formula 1 isn’t only about who takes the podium—it’s about the shared moments that happen along the way, too.