Logan Paul has built a career that refuses to sit in one lane.
YouTube star, WWE performer, business owner, investor, collector—Paul now adds another title to the list with the debut of King of Collectibles: The Goldin Touch. This new series dives into the high-stakes world of rare memorabilia and alternative investments.
Appearing on Fox Business's The Big Money Show to promote the show, Paul used the interview to reflect on how he went from viral videos to diversified ventures—and why he credits his father with much of that evolution. “My interests are vast, and I work really hard,” Paul said. “My dad instilled a hard work ethic in my brother and I.”
That work ethic is visible across Paul’s portfolio. On the collectibles side, he’s perhaps best known for owning what he calls the rarest Pokémon card in the world: a one-of-one PSA 10 Pikachu Illustrator card.
Paul revealed he paid $5.3 million for it and later set a Guinness World Record by wearing it during his WrestleMania debut in 2022. After years of holding onto the card, he confirmed it will be auctioned in February.
Paul framed collectibles not just as passion projects but as legitimate alternative assets—particularly for younger investors who feel shut out of traditional paths such as homeownership or conservative stock portfolios.
His advice was simple: start small and buy what you genuinely connect with. “Go to your local card shop. Go on eBay. Buy a card that you think looks cool,” he said, adding that emotional attachment often comes before financial upside.
Beyond cards, Paul has aggressively expanded into other businesses. He’s a co-owner of Prime Hydration, a brand born of a former rivalry that became a partnership, and has also invested in emerging technologies such as AI.
Adaptability, he argued, is non-negotiable. “If you don’t adapt, you die—maybe not literally, but figuratively,” Paul said, noting that social media was always meant to be a stepping stone, not the endgame.
Now a full-time WWE wrestler and a new father, Paul says the drive hasn’t faded—it’s just focused. Productivity, he explained, is still his daily benchmark.
And behind that momentum, he says, is a lesson passed down early: work hard, stay curious, and don’t be afraid to build something bigger than where you started.