The NFL and Netflix have signed a three-year deal to bring its two Christmas Day marquee games to the streaming service.
As detailed by the NFL, Netflix will be the worldwide home of the league's Christmas Day games starting this December. Netflix will also provide live coverage of Christmas Day games in 2025 and 2026. The full 2024 schedule, which includes the Christmas Day games, will be announced shortly.
"Last year, we decided to take a big bet on live—tapping into massive fandoms across comedy, reality TV, sports and more," said Netflix's chief content officer, Bela Barjaria. "There are no live annual events, sports or otherwise, that compare with the audiences NFL football attracts. We're so excited that the NFL's Christmas Day games will be only on Netflix."
NFL executive vice president of media distribution Hasn Schroeder added, "The NFL on Christmas has become a tradition and to partner with Netflix, a service whose biggest day of the year is typically this holiday, is the perfect combination to grow this event globally for NFL fans."
The move is part of Netflix's continued effort to embrace live content, which includes a John Mulaney-hosted talk show, a live standup special from Katt Williams, and an upcoming boxing match between Mike Tyson and YouTuber-turned boxer Jake Paul. Netflix also hosted The Roast of Tom Brady, which was part of its Netflix is a Joke comedy festival.
Back in January, Netflix confirmed plans to expand its support for live sports events by becoming the home of WWE's Raw events.
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