UFC has teamed up with Ghostwrite, the collectibles company founded by StockX and Fanatics Collectibles co-founder Josh Luber, to release an exclusive toy known as the "Ruby" Ghost on July 15 at 9 a.m. ET.
Inspired by UFC champions who earn rubies on their belts for repeated victories, the 11-inch collectible features design elements like the UFC Legacy Championship seal, a single ruby, and the iconic Octagon fence pattern. It symbolizes the artistry and intensity of modern-day gladiators who battle in UFC.
There were 150 in total made and only 100 will be available via Blind Dutch Auction on Ghostwrite’s website, according to a press release. For details on how Ghostwrite’s Blind Dutch Auction works, visit their FAQ page. Ghostwrite's other notable collabs in the past include Ghostwrite x NBA/WNBA and Ghostwrite x Reebok.
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