Cincinnati sneaker store Unheardof and Adidas Originals are back with another touching sneaker project. This time, the duo is releasing a new Rivalry Low collab celebrating Mother’s Day next month.
This upcoming "Grandma's Couch 2" colorway is a continuation of Unheardof's series of Adidas Rivalry Low collabs paying tribute to the store owner Phil Lipschutz's grandmother, Naomi Phillips, which was introduced in 2023.
The latest "Grandma's Couch 2" Rivalry Low features flower graphics on the upper and has the Adidas logo in Naomi's handwriting on the heel. Additional details include a sketch of Naomi’s husband printed on the insoles and a special message from Phil on the heel referencing his dyslexia. The sneaker comes with a special box inspired by the packaging of Naomi's beauty products.
Readers will be able to cop the Unheardof x Adidas Rivalry Lo "Grandma's Couch 2" collab on May 10 in-store at Unheardof for $185.
