Nike is looking to further highlight the growth of women's sports through its latest partnership with female-focused media company Togethxr.
Tying the partnership between the two entities together is the debut of their "Everyone Watches Women's Sports" apparel collection, available starting today. In the release, the duo hopes that this collaboration will "reshape the conversation surrounding women's sport by focusing on the limitless potential of women athletes." The lineup includes t-shirts, sweaters, hoodies, and a hat, each featuring Togethxr's "Everyone Watches Women’s Sports" slogan.
"Togethxr was created to amplify the voices of women athletes and to show the world that women’s sports are not just something to be watched, but something to be centered and invested in," Togethxr's chief content officer, Jessica Robertson, said about the partnership. "This partnership with Nike allows us to take our mission to the next level. We will not only create access to new and exciting products on a global scale, which we know women’s sports fans so greatly seek, but will also build a future where women’s sports receive the respect, resources, and investment they truly deserve."
The Togethxr x Nike collection is available now at Nike.com, Togethxr.com, and at select Nike retailers. Grab a closer look at the pieces below.
