Apple's CEO, Tim Cook, has bought 50,000 shares of Nike stock just days before the end of 2025. The purchase was executed on Dec. 22, which equated to $2.95 million for his latest investment.
According to the publicly shared filing, Cook currently holds around 105,000 Nike shares, with his newest acquisition nearly doubling his stake in the company. There are plenty of speculations surrounding Cook's purchase, including a possible partnership between Nike and Apple in the future, but it's more reasonable that he sees the stock price currently being undervalued. It's worth mentioning that Cook has been on the Nike board of directors since 2005.
Cook's purchase came days after Nike shared its fiscal Q2 reports in December, where the brand said its business in North America went up 9 percent to $5.63 billion, but its Greater China market dropped 17 percent to $1.42 billion.
"Nike is in the middle innings of our comeback. We are making progress in the areas we prioritized first and remain confident in the actions we're taking to drive the long-term growth and profitability of our brands," Nike CEO Elliott Hill said during the earnings call.
Additionally, Hill also joined Cook by purchasing 16,388 shares of Nike in late December, which cost approximately $1 million.