Former UFC Lightweight Champion Khabib Nurmagomedov has opened a new sneaker store in Dubai, as seen in the images here.
The store is named Send Location, which references a phrase coined by Nurmagomedov in 2018 before his UFC fight with Conor McGregor, saying that he would show up to whatever location his opponent was.
In the Instagram posts from the store, we can see that the shelves are stocked with some of the most coveted sneaker releases in recent memory, including the Off-White x Air Jordan 4, several Travis Scott x Air Jordan 1s, and Nigel Sylvester's "Brick by Brick" Air Jordan 4, among many others.
Nurmagomedov's Send Location store is now open for business and is located on Al Wasl Road 1105 in Dubai. The space is open daily from 10 a.m. to 9 p.m. Scroll on for a closer look at the store.
