Like past years, the Super Bowl LIX Halftime Show once again included a huge moment for sneakerheads, with the show's headliner Kendrick Lamar breaking out a pair of the recently revitalized Nike Air DT Max.
In a music set packed with subliminal messages and cameos, it was K Dot's outfit that stole the show, featuring a pgLang Gloria jacket, Celine jeans, and Colorado Buffaloes-themed makeup of Deion Sanders' Air DT Max '96.
The resale platform StockX revealed on Instagram yesterday a 413 percent increase in trades for the sneaker overnight, with pairs currently selling for an average price of $144.
This white and black Nike Air DT Max '96 colorway was released in September and retailed for $170. The color scheme was designed to match the hues of the Colorado Buffaloes, a team that Sanders has been the head coach for since 2022.
Readers who are interested in copping the Nike Air DT Max '96 can do so now at Footlocker.com.