Sneakers

How to Get Early Access to the J Balvin x Air Jordan 3 'Rio'

The musician is selling the collab early on its website.

Via Nike

J Balvin's much-anticipated Air Jordan 3 collab hasn't even hit stores yet, and now we're learning about a potential second colorway.

According to Sneaker Files and @zSneakerheadz on Instagram, a "Rio" J Balvin x Air Jordan 3 makeup will be released in Summer 2024. According to the leaker accounts, the purported colorway pays homage to the reggaeton artist's two-year-old son, Rio. Given its far out release date, images of the sneaker have yet to leak, and the image pictured above is a mock-up rendering of the collab.

The "Rio" J Balvin x Air Jordan 3 is expected to feature a predominately black color scheme that's offset by "Solar Flare" and "Total Crimson Abyss" accents throughout. Despite the mock-up depiction of the shoe, the shoe's exact color blocking is currently unknown.

J Balvin and Jordan Brand released their first Air Jordan collab in 2020 with the "Colores y Vibras" Air Jordan 1 High. Late last year, the two entities added to their collaborative efforts with a light-up Air Jordan 2 that references J Balvin's mental health journey.

At the time of writing, release details for this rumored "Rio" J Balvin x Air Jordan 3 collab have yet to be announced by Jordan Brand. Check back soon for updates.

UPDATE (01/31): According to Brandon1an and zSneakerheadz, J Balvin's "Rio" Air Jordan 3 collaboration will be released on May 22 for $250.

UPDATE (05/08): Official images of J Balvin's "Rio" Air Jordan 3 colorway have emerged. As of now, the collab is slated to launch on May 22 via SNKRS and at select retailers for $250.

UPDATE (05/16): J Balvin's website confirmed in an email today that it will give fans early access to the "Rio" Air Jordan 3 for shoppers who spend at least $100 on the site from now until May 19. The sneaker project is currently scheduled to drop on May 22 for $250.

J.Balvin x Air Jordan 3 "Rio"
Release Date: 05/22/24
Color: Black/Solar Flare-Total Crimson-Abyss
Style #: FN0344-001
Flare $250

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