Swiss sportswear company On has signed global artist Burna Boy to an endorsement deal, with both parties confirming the partnership today.
As part of the deal, On confirms that it will partner with Burna Boy to collaborate on various experiences and products. On also confirmed that Burna Boy will take on the title of Clubhouse President, coinciding with the brand's tennis-focused Clubhouse Nights event series, blending the sport with music and art.
"For me, everything I do comes from the same place—music, sport, community, and culture. It’s all connected," Burna Boy said in a statement. "On gets that. Our partnership is about shaking things up and creating new energy in the world of sports."
