Nike announced it has signed K-pop global group Blackpink's Lisa to an endorsement deal. News of the partnership was confirmed by the two entities on social media yesterday.
For the announcement, Lisa posted a photo of her wearing Nike gear from head and toe, including the "Pink Foam" Air Max 95 Big Bubble. Nike confirmed that this will be a long-term partnership, but specifics on the deal weren't disclosed.
"I'm looking forward to bringing that energy to everything we do together," Lisa said about the future of her Nike partnership. "I want to encourage women everywhere to embrace self-expression and be confident in who they are and through what they wear."
All four Blackpink members have previously partnered with Adidas as a group and appeared in numerous campaigns. Jennie appears to be the only member who's still with Adidas and most recently featured in the brand's "Superstar, The Original" campaign in July 2025. Rosé is currently a Puma ambassador and dropped her own Speedcat collection in August.
