Image via Complex Original
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Half of the sneaker game is knowing what kicks are out when, and which shops have them. Our Shelf Space column looks at what shops around the country are stocking in a given week, and gives a quick glimpse into the mind of the buyer/manager/owner who put them there.
As we continue our mission of bringing you the insides of the best sneaker spots from around the U.S., we headed to one of our favorite shops and stopped in at Primitive, located in Encino, California. The shop's founder, Andy Netkin, gave us a look at 10 of the newest sneakers currently sitting on the store shelves. Hit the thumbnails and arrows above to see his picks, and to read what he has to say about each one.
varvatos
John Varvatos CT Double Zip Hi, $140
Primitive says: "This is not your average Chuck Taylor! This classic silhouette gets an interesting facelift, thanks to Mr. Varvatos himself. The shoe features double zipper detailing, leather tassels, weathered treatment, subtle paint splatter accents, and so much more. All the while remaining primarily tonal and easy to wear."
mars
Air Jordan Son of Mars, $160
Primitive says: "This very well received hybrid is quite the looker."
nike run
Nike Roshe Run, $70
Primitive says: "This ultra comfortable runner has been gaining the attention of many. Once on your feet, you would never know that the toe box lacks structure."
supra
Supra Skytop III, $130
Primitive says: "Probably the best looking Skytop to date, this mid-top sneaker was built with some cool paneling potential. A variety of fabrics are incorporated into this black shoe. Gold accents add just the right amount of flavor."
janoski
Nike SB Stefan Janoski, $70
Primitive says: "Currently SB's most highly produced shoe, this latest offering of the Janoski gets a great black/purple colorway."
primitive
Primitive x Vans "Cable Knit" Half Cab, $85
Primitive says: "With 2012 marking the 20th anniversary of the Half Cab, we pay respect to one of our favorite skate shoes of all time by dressing it up Primitive style.
Exclusive to Primitive Shoes, the 'Cable Knit' Half Cab is constructed mainly of rich pig suede, with cable knit detailing seen along the collar and tongue. A gunmetal plaque replaces the usual woven label, adding an even more premium appeal. Matching cable knit beanie included with each pair."
premier
Nike SB x Premier Dunk Low, $98
Primitive says: "Created by the guys at Premier in Michigan, this dunk low's design was inspired by Lake Michigan and other natural surroundings of their hometown. This shoe drops May 1st."
busenitz
Adidas Skate Busenitz, $80
Primitive says: "Dennis Busenitz is a beast, and his shoe is as stylish as he is on a skateboard. 'Nuff Said."
playoffs
Jordan XII Retro "Playoffs", $160
Primitive says: "Does this even need a description? We already know how ill this shoe is. Available this Saturday in limited quantities."
am90
Nike Air Max 90, $100
Primitive says: "I think there will always be a demand for the AM90. Those who appreciate this shoe will continue to love it forever. Keep the colorways coming Nike!"