While most brands search for that picture perfect face or stone cut athlete, Greats Brand has decided to think out of the box for their upcoming Fall/Winter 2014 campaign.
Representing the Brooklyn based label will be none other than Josh Ostrovsky aka @thefatjewish on Instagram. If for whatever reason you're not familiar with his account, @thefatjewish curates some of web's finest comedic gems, memes, along with a spattering of original content. Having amassed a followership of over two million fans, Ostrovsky has proven himself as a voice for the millenial generation and Greats is wise to try to capitalize on his popularity.
While most brands search for that picture perfect face or stone cut athlete, Greats Brand has decided to think out of the box for their upcoming Fall/Winter 2014 campaign.
Representing the Brooklyn based label will be none other than Josh Ostrovsky aka @thefatjewish on Instagram. If for whatever reason you're not familiar with his account, @thefatjewish curates some of web's finest comedic gems, memes, along with a spattering of original content. Having amassed a followership of over two million fans, Ostrovsky has proven himself as a voice for the millenial generation and Greats is wise to try to capitalize on his popularity.
[via Greats Brand]
