Sneakers

Jordan Brand Officially Unveils Its Flight Utility Lifestyle Line

Jordan Brand has officially unveiled its Flight Utility Modern collection featuring the Proto-Max 720, Proto-React, and Apex Utility.

Jordan Apex React BQ1311 206
Image via Nike

Jordan Brand has officially unveiled the upcoming "Modern" collection from its Flight Utility range. It will include three lifestyle silhouettes: the Proto-Max 720, Proto-React and Apex React.

Like the names suggest, the Proto-Max 720 sits atop a chunky 720-degree Air Max unit, while the other two options take advantage of Nike's React cushioning system.

"Similar to how we're approaching the Jordan game shoe, we want to blend our design aesthetic with leading-edge Nike Inc. innovation when designing lifestyle silhouettes," VP of Design for Jordan Brand David Creech said in an official press release. "Off-court comfort is paramount, so the benefit of Air Max 720 and React cushioning is clear."

The Proto-Max 720 and Proto-React introduce brand new silhouettes. The Apex React borrows design language from the Flyknit Air Jordan 1, but adds details like a strap system on the heel, heightened tongue, and new midsole.

The Jordan Flight Utility "Modern" collection will launch globally at select retailers on April 1.

Jordan Proto-Max 720

Jordan Proto-React

Related Stories

Jordan Proto React 'White/Black' BV1654 100 (Pair)
Sneakers

Detailed Images of the Jordan Proto React

A detailed look at two colorways of the upcoming Jordan Proto React from Jordan Brand's new Flight Utility range.

Mike DeStefano2722 days ago
jordan apex utility black red release date bq7147 006 pair
Sneakers

The Air Jordan Apex-Utility Gets an Official Release Date

Jordan Brand officially introduces the Jordan Apex-Utility, a Flight Utility model that combines a Flyknit-constructed Air Jordan 1 and Nike React cushioning.

Brandon Richard2699 days ago
Jordan Proto React Grey Orange Release Date Profile
Sneakers

Another React-Cushioned Jordan Sneaker to Debut in 2019

Part of its new Flight Utility footwear range, Jordan Brand introduces the Jordan Proto-React, equipped with Nike's groundbreaking React cushioning technology.

Brandon Richard2866 days ago

Stay ahead on Exclusives

Download the Complex App