Nike extends the reach of its SNKRS app and desktop experience of the same name on Tuesday by bringing it to Europe. The platform, which is confusingly called "SNEAKRS" vs. the less vowel-inclined "SNKRS" that's been used in the U.S. since its 2015 launch, is now available in 19 countries (Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, the Netherlands, Slovenia, Spain, Sweden, Poland, Portugal, and the United Kingdom) and 14 languages (Catalan, Czech, Danish, Dutch, English, French, German, Greek, Hungarian, Italian, Polish, Portuguese, Spanish, and Swedish).
The launch of SNEAKRS in Europe will be marked by restocks. According to Nike, the Air Jordan 1 "Royal" and Air Jordan 11 "Space Jam" will be available via flash releases beginning on Aug. 18, along with fare like the Air Max 97 and Flyknit Trainer.
Nike has recently sought to go beyond traditional footwear launches with its SNKRS app by introducing augmented reality and geo-specific elements to releases.
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