Nike on Friday unveiled its latest collection of "Be True" sneakers, an annual range of footwear celebrating the LGBTQ community. The shoes in the pack will release globally on June 1 to mark the start of Pride Month, but won't hit the U.S. until June 5.
The group features the VaporMax, Flyknit Racer, Cortez, and Pegasus 34, each with rainbow-accented colorways.
Also releasing next week is a small collection of Be True apparel continuing the Pride-inspired theme.
This year's set is wrapped into Nike's Equality campaign, a push that calls for inclusion in sport across all backgrounds. The brand hopes the product will be used by wearers to send a message.
“The key for us was to create something that people could unite around to show their support for LGBTQ athletes,” said Robert Gorman, LBGT Network Leader at Nike, via press release. “Sporting your rainbow in the gym or on a run became a way to feel like you belonged to something larger—you were connected to being ‘out’ or being an ally."
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