Drake delivered on his promise of new music at midnight, releasing a Lil Durk-featuring single called "Laugh Now Cry Later." The video reads like a Nike ad, comprised of scenes shot at the sportswear brand's Oregon headquarters and featuring cameos from superstar Swoosh endorsers.
In it, the Canadian rolls up to Nike HQ in a Maybach and steps out with a mysterious pair of sneakers on feet. Later, he hoops with Kevin Durant, plays football with Odell Beckham Jr., and gets tackled by Marshawn Lynch. The video even has Drake visiting the Nike company store, a legendary spot nearby where employees and friends of the brand can shop for new goods at discounted prices.
Drake was previously signed to Nike's Jordan Brand, a partnership he announced in 2013. He was pitched by and came close to a deal with Adidas in 2018, but a partnership there never materialized. Since then, the rapper has aligned himself with Nike, although neither party ever officially announced a deal.
Nike hasn't confirmed any Drake sneakers yet, but sources tell Complex an Air Force 1 made in collaboration with his OVO brand will release in early 2021.
Related Stories
Drake Is Finally Getting a Nike Sneaker
Drake's first Nike collaboration, possibly an OVO-themed Air Force 1, will release in spring 2021.
Imagining Drake's OVO x Nike Air Force 1 Collaboration
It's been confirmed that Drake will be getting his own Nike sneaker in 2021. Here's what we think the OVO x Nike AF1 might look like.
An In-Depth Look Inside Nike's Sprawling Oregon Headquarters
Nike's campus in Beaverton, Oregon, is the mecca for anyone who loves sneakers, and here's an in-depth, detailed look at what to expect if you were to visit the World Headquarters and see the many buildings that make it up.
