Pop Culture

Netflix Viewership Took a Significant Hit Thanks to the Total Solar Eclipse

Monday's rare cosmic event also bested the Super Bowl on Facebook.

Not only did Monday's total solar eclipse give us a bevy of images of some idiot staring directly at the sun, but it also gave Netflix something to publicly complain about. Monday afternoon, the official Netflix Twitter account shared a pair of complaints regarding its temporary drop in viewership during the celestial event.

According to Netflix, the eclipse caused a 10 percent drop in plays on Monday. "Well played, Moon," @Netflix said, as though the moon is capable of reading and replying to tweets. Anyway, check the complaints:

The eclipse also took aim at something called "the Super Bowl." Sources say this "Super Bowl" event consists of American football and expensive commercials for inexpensive beer, a pairing that was apparently no match for the beauty of science Monday. More than 66 million people hit Facebook (unofficially known as Twitter for Dummies) to share eclipse-related material, Facebook told the Hollywood Reporter Tuesday.

By comparison, 64 million people shared Super Bowl-related material on Facebook earlier this year. All told, Facebook saw 240 million interactions (posts, shares, comments, likes, etc.) related to the eclipse.

Monday's big show resulted in a fleet of classic memes and eclipse-themed displays of capitalism. The moment also brought a moment of clarity about humans place in the universe, a perspective check we definitely need right now. "The divided United States of America will unite today, sharing a cosmic event predicted by the methods and tools of science," Neil deGrasse Tyson said.

Science always wins.

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