Coco Jones is officially back in her bag. After a career-defining 2025 that saw her dominating the R&B scene, the Grammy-winning artist is wasting no time in 2026. Directly following her knockout performance of “Lift Every Voice and Sing” at the 2026 Super Bowl and a Grammy nomination for Best R&B Album, Jones is returning with her latest single, “LUVAGRIL”.
The latest Shae Jacobs-produced track serves as the opening salvo for what fans are already calling the “Luv-A-Girl” era. This single moves away from her notable, emotional, and heartbreak-heavy style and into a theatrical soul sound that truly highlights her vocal range. According to BET, the track is being called a “warm, bold love story” that finds JJones completely infatuated and unapologetic about her romantic standards.
The video released for her new hit, “LUVAGIRL”, showcases stunning vintage aesthetics, really honing in on that high-class, high-fashion kind of love. Soft pinks, radical reds, and gorgeous pearlescent colors make this new video a sight to behold for watchers.
Commenters are already raving about the look and feel of the video, saying the vintage feel suits Jones well, and that she is nothing short of mesmerizing during her performance. More so, fans are already stating that if she went this hard for the video, they can only imagine what a live performance might look like in the future.
Jones took to Instagram to discuss the different personas seen in the video, which are the different types of “luvagirls”. One is “Full of It”, while another is a “Super Flirt”, with a total of 8 archetypes depicted.
It isn’t just all solo work, though, as Jones just joined forces with Charlie Puth for the duet “Sideways”, which made a televised debut on March 26 during Jimmy Kimmel Live. Coco Jones is no longer waiting on the next big thing; she is writing the blueprint for R&B longevity in 2026.
