Esquire Network -- which is surprisingly good -- has announced its first live broadcast: the running of the bulls in Pamplona, Spain. The historic event is already aired live in Spain, but Americans can watch every night from 2 a.m. to 2:30 a.m., July 7 through 14.
25 cameras will be set up along the run's route, and presumably things will get a bit violent. The six bulls who, er, compete then participate in bullfights at the end of the run, where they are all killed by toreadors.
Hey, if you're trying to be a "manly" network, might as well go full Hemingway, right?
[via Deadline]