Miami Swim Week has always been about bikinis, beachwear, and people pretending the humidity isn't actively winning. This year, though, the catwalk had a little more internet energy.
Over the weekend, Creators Inc. — the talent and media company founded by Andy Bachman — brought a roster of digital stars to the annual swimwear showcase, including Sophie Rain and Piper Rockelle, who both made their runway debuts.
A behind-the-scenes prep video posted by TMZ earlier in the week gave viewers a look inside Bachman's pre-show suite, where the OnlyFans stars rotated through bikini fittings ahead of their first walk. The footage caught them mid-prep alongside the other models on the CI Swimwear lineup.
CI Swimwear, Bachman's swimwear label under the Creators Inc. umbrella, was one of nine new designers on the 2026 calendar at Mondrian South Beach. Other brands included Beachside Bikinis, Blk Vanilla, Spice Market, and SPACECAMP STUDIOS. But few arrived with an online following quite like Bachman's group.
Alongside Rain and Rockelle, viral content creators including Alina Rose, Summer Iris, Mariella Gregoria, and Virginia Sanhouse also joined the show, bringing millions of followers with them.
Miami Swim Week is just the latest stop in a packed year for Bachman.
Earlier in 2026, the Creators Inc. founder brokered what's been called the largest purse in competitive wrestling history for his client Georgio Poullas, a six-minute Real American Freestyle match against UFC star Arman Tsarukyan that pulled close to seven figures. Since then, he's hosted powerlifter Larry Wheels for freestyle wrestling training at the Creators Inc. compound in Encino, which has welcomed Ray J, Blac Chyna, Denise Richards, and Carmen Electra in recent months.
Outside the mansion, Bachman has built Creators Inc. into one of the most active dealmaking operations in the creator economy. The company hit $60 million in revenue its first year and has since surpassed $1 billion in total sales by signing top digital talent and turning their followings into long-term businesses.
"I've seen what happens when the infrastructure isn't there," Bachman told LA Weekly in March. "Creators make a lot of money very quickly, and then they lose it just as fast. The goal was never to be the loudest person in the room. It was to build something that actually lasts."
CI Swimwear is just the latest example of that machinery in action.
