Veterans own about 1.6 million companies in the United States, generating nearly $1 trillion in receipts annually, while another 25 percent of service members transitioning out of the military are interested in starting ventures of their own. For all that activity, veteran founders still get relatively little national business TV coverage. Tactical Wealth is trying to change that.
The video podcast launched last June from Gebbia Media, the entertainment subsidiary of Siebert Financial, before making the jump to Newsmax 2 in March with a weekly Saturday slot at 5:30 p.m. ET. Extended episodes continue rolling out the following Tuesday across YouTube and major podcast platforms.
Hosted by former Navy SEAL turned entrepreneur Kaj Larsen, the show is built around the idea of the "vetrepreneur", veterans who turn their military service into businesses, investments, and long-term wealth. Larsen, who was in SEAL training on September 11, went on to build his own business after his military service was complete. He sees Tactical Wealth as “inspo” for other veterans to do the same.
Larsen, who earned a masters from Harvard after finishing his active duty service, recognized an absence of veterans in the elite circles of business and academia.
That gap is part of what fueled his decision to launch Guild Financial, a fintech platform built to help service members and veterans invest and build wealth.
The company was acquired by Siebert in 2023, where Larsen now serves as Head of Military Investing & Comms and runs the firm's military-focused initiative, Siebert.Valor. Tactical Wealth is essentially the storytelling arm of that mission.
According to the show’s official launch announcement, the guest roster comes with some serious name recognition. Self-made billionaire and Navy vet John Paul DeJoria, co-founder of Paul Mitchell and Patrón Tequila, is on deck.
So is Rob O'Neill, the former SEAL Team Six operator known for his role in the mission that killed Osama bin Laden in 2011.
Retired four-star Gen. Laura Richardson has already sat down with Larsen, alongside guests such as Patrick Murphy, the first Iraq War veteran elected to Congress, and former SEAL-turned-entrepreneur Mitch Aguiar. Each conversation centers on the operator mindset and how it translates into business, leadership, and capital decisions after service.
That guest mix also helps explain why Gebbia Media saw room for the show beyond the podcast feed. Tactical Wealth has a specific audience, a host with credibility inside that world, and a subject that already carries weight. Moving it to Newsmax 2 gives that world a bigger screen.
"Podcasts have become one of the most powerful ways to build trust and deliver value, and now that format is moving onto television in a bigger way," David Gebbia, CEO of Gebbia Media, said in a statement. "Tactical Wealth has a clear audience, a strong voice, and a mission that matters."
"Brands are no longer just buying media. They are becoming media companies in their own right," said Stefano Marrone, CMO of Siebert and Executive Producer at Gebbia Media, in a recent Forbes article. "Tactical Wealth is a clear example of that shift. When a brand has a real point of view, strong talent, and a community it understands, content stops being promotion and starts becoming a platform for trust, education, and long-term growth."
The mission is the point for Larsen, too. "Tactical Wealth is about giving the military and veteran community real tools for the next mission, building financial strength, and owning the future," he said. "This show is built on honest conversations with people who have led under pressure, taken risks, and built something meaningful."
For Newsmax 2 viewers, the show is a different kind of business programming. For Gebbia Media, it's a proof point that podcast IP can scale into TV when the audience and mission line up. And for the broader vetrepreneur wave, it's a sign that once again veterans are leading from the frontlines.
