Taylor Swift’s New Heights episode has become the most viewed video in the history of the three-year-old podcast hosted by Travis and Jason Kelce.
According to Billboard, depending on the episode, the Kelce’s can get anywhere from 12K to 300K views per episode. However, Swift’s appearance has generated way more traffic.
The outlet reports that just 17 hours after its debut, Swift’s installment had more than 10.8 million views. This came in ahead of the show’s most viewed episode to date, a 2024 episode with Jason’s wife Kylie Kelce and a 2023 installment with Travis’ teammate, Patrick Mahomes.
“According to Spotify, based on an average of the previous five episodes, the Swift chat brought a 3,000% increase in new listeners to the show, as well as spiking an overall 2,500% increase in average streams of the episode and a 1,100% jump in tune in around 8:45 p.m. ET, which was an hour and 45 minutes into the show,” Billboard reports.
Spotify also noted that the number of women watching has tracked 618% higher than the average for the previous five shows on its first day of release.
In a post on X, the podcast sent a shoutout to their viewers, thanking them for the uptick. Interest in the special episode wasn’t lost on the Kelce’s.
They posted, “Shoutout to all the 92%ers and Swifties for actually helping us break the internet.” This was followed by another post which read, “We hit a glitch but will be back shortly!!!” Over 1 million people were watching the stream when the crash happened.
The New Heights episode featuring Swift covered a range of topics, including Swift purchasing her master recordings, hiding in cleaning carts during the Eras Tour, and Kansas City Chiefs Head Coach Andy Reid serving as Travis's wingman as his relationship with the entertainer got off the ground.
