Influencer Alix Earle is now one of TikTok’s top earners, pulling in major paychecks for posts that rack up millions of views.
But just how much does she make per post? The number may surprise you.
Earle, who dates Houston Texans player Braxton Berrios, can pull in a cool $450K per Instagram post. This figure was quoted by The New York Times in an investigative story about influencer paydays.
This payout allows Earle to rank at the top of the platform’s biggest earners. Per E! News, Taking the net worth top spots for TikTok personalities are MrBeast ($85M), followed by Dhar Mann ($56M), Jake Paul ($50M), and Rhett & Link ($36M).
Earle comes in with a net worth of $8M, per Forbes. Not bad for a career that began when she began posting candid "get ready with me" videos from inside her student housing at the University of Miami.
This type of content caused Earle to amass millions of fans, who watched and enjoyed her unfiltered beauty videos. Since then, she’s branched out into modeling, podcasting, and even launched drink collabs.
In February, she popped up in a bunch of Super Bowl ads for Carl’s Jr., Hellmann’s, and the buzzy soda brand Poppi. She later took things to the next level by landing an equity deal as the face of canned tequila brand SipMargs.
Earle began dating Berrios in 2023. The couple recently moved in together to Berrios' home, which is 4,011 square feet and boasts six bedrooms and six bathrooms, per Realtor.com. It features a large swimming pool, a pool table, and a chef's kitchen.
However, that doesn’t mean that Earle and Berrios will be living together full-time. The pro football player recently moved to Houston to join the Texans, having spent the past two seasons playing for the Miami Dolphins.
Earle has joined the cast of Dancing With the Stars as a celebrity competitor for Season 34.
