Since 2017, has there been a game that’s remained more of a constant in culture like Fortnite? What began as a fun, battle royale game has grown into a global hub that brings millions of players together through play, creativity, and shared experience. It hasn’t just captured attention; it’s made its mission to maintain it by expanding and finding new ways to engage communities.
Over the years, the game has become a destination for brands, creators, musicians, and entertainment franchises to connect in meaningful and interactive ways. It has mastered the art of blending competition, social interactions, and cultural moments into a single space highlighted by a lot of its recent in-game experiences.
Fortnite Festival has opened new avenues for music discovery and social play, allowing players to listen to and remix new tracks from their favorite artists. Film and television studios have brought their worlds to the game, creating immersive experiences that introduce stories and characters. Their Fortnite Icon Series spotlights influential figures across gaming, music, film, and fashion, reinforcing the platform’s role at the intersection of digital and real-world culture.
As they embark on another groundbreaking year, let’s take a look at the latest in-game launches that have made these past few months one for the ages.
Doja Cat
Launched: October 9
Fresh off her latest album, Doja Cat entered the world of Fortnite as the headliner for their annual Fortnitemares fright fest to claim her spot as the Mother of Thorns. Her inclusion included two new Outfits, including the aforementioned Mother of Thorns and the Agora Hills-inspired look, both blending fashion and fantasy. The real flex came when Doja Cat streamed her playthrough with the new Outfits, being able to enjoy the full experience with fans all over the world.
Tyler, The Creator
Launched: November 14
There are so many iconic figures in hip-hop today, but very few have such an original style as Tyler, The Creator. As part of Fortnite’s Icon Series, the west coast rapper was launched in-game with folks being able to choose between his two signature Outfits, including one inspired by his latest album Chromokopia. Players could tap into Jam Tracks like “EARFQUAKE”, “Ring Ring Ring”, and “Sticky,” turning Tyler’s catalog into not just something you could hear, but become the soundtrack to their experience.
LISA
Launched: November 29
International superstar LISA landed in Fortnite to take center stage in Fortnite Festival as the headlining act, bringing her Alter Ego album to life with an Outfit inspired by the teaser video for the project.
But the collab goes beyond just an Outfitdrop. Fans tapped into Alter Ego through Jam Tracks, Emotes, and a Back Bling inspired by LISA’s cat, Louis — a small but personal detail that makes the crossover feel intentional. LISA herself summed it up best, saying Fortnite “brought her alter egos to life perfectly,” giving fans a new way to engage with the project that feels interactive, immersive, and distinctly Fortnite.
The Lost Chapter: Yuki’s Revenge
Launched: November 30
What other game could bring an idea like this to life? The Lost Chapter: Yuki’s Revenge lived for years as Kill Bill lore. It was discovered, talked about, speculated on, but never seen… until now. Created in collaboration with Quentin Tarantino and starring Uma Thurman, The Lost Chapter was brought to life through Unreal Engine, giving players the chance to experience it for the first time. By transforming an unfinished moment from film history into a fully playable experience, Fortnite turned myth into memory. The Lost Chapter didn’t just revisit the Kill Bill universe — it expanded it, offering fans something rare: a new way in, and a new reason to return.
Playboi Carti
Launched: December 11
No artist generates as much online buzz as Playboi Carti, so when Fortnite teased his arrival to the game during theFortnite Zero Hour live event, it sent players into a frenzy.
Fast forward to December 11, and Playboi Carti officially launched in-game as part of Fortnite’s Icon Series and as a Blitz Boss with two Outfits that perfectly capture his I AM MUSIC era, along with a slew of other Emotes and more. Carti didn’t just drop into the game — he showed up. The rap superstar jumped in to play alongside fans in real time, turning the launch into a shared moment that felt immediate, chaotic, and unmistakably Carti.
Kim Kardashian
Launched: December 13
Kim Kardashian officially landing in Fortnite is a moment that feels truly next-level. It’s rare, unexpected, and might be impossible to ignore. The pop culture icon was launched in-game as part of Fortnite’s Icon series as the most customizable Icon Outfit in the game. The Iconic Kim Kardashian Outfit includes 7 colorways, 4 necklines, 3 hairstyles, and more giving players the option of 336 combinations. Kim personally helped craft every Outfit and Cosmetic, making sure her in-game look hits just right. The drop also tied into the West Coast takeover of Chapter Seven, turning Fortnite into a stage for her style and giving fans a new way to interact with one of pop culture’s biggest icons.
Winterfest
Launched: December 18
The holiday spirit has officially landed in Fortnite. Winterfest 2025 kicks off in-game on December 18, bringing festive cheer and seasonal fun to players everywhere. Starting December 19, fans can grab the Snow Miku Outfit in the Fortnite Shop, and on December 22, Sabrina Carpenter’s Santa ‘Brina Outfit will be available, adding some extra star power to the season.