Pop Culture

Watch Martha Stewart Tease You by Eating Fruit in ASMR Thirst Trap for MAC

The 83-year-old media personality turned her MAC Cosmetics campaign into a thirst trap.

NEW YORK, NEW YORK - JANUARY 29: Former film producer Harvey Weinstein appears for a pre-trial hearing on January 29, 2025 at New York Supreme Court in New York City. It's expected that Weinstein will learn the date of his retrial after his 2020 rape conviction was overturned.
Timothy A. Clary-Pool/Getty Images

Martha Stewart taught her Instagram followers the art of seduction in a new promo clip in partnership with MAC Cosmetics.

On Tuesday (Jan. 28), the makeup brand posted an ASMR video of the lifestyle and homemaking media personality, who flirtatiously nibbled on fruit and dripping honey.

"Mmm, juicy, delicious," Stewart, 83, teased after biting into a strawberry at the beginning of the clip below.

Wearing a champagne-colored satin robe, Stewart posed a question about what gets her in the nude before trying a strawberry "fresh picked from the garden."

"Best in the hot sun," she declares after slurping on the fruit.

She follows with "golden amber" honey, with it nearly dripping onto her chin. "Makes a mess," she whispers before innocently looking into the camera with a smirk.

"Try eating one of these in a lily-white bed," Stewart said after picking up a sliced pomegranate. "Can't do it."

After taking a bite, she then sharpens a lip liner pencil before moaning and saying, "I love the glide." "MAC lipsticks smell like vanilla," she concludes while applying nude lipstick.

Tied to the campaign, Stewart spoke to People about her love of "thirst traps."

"Well, you have to feel that you look good," she told the publication. "Don't question yourself. Just put on a little fresh makeup and you look at yourself in the mirror and say, 'Oh, boy, I really look OK.' Take the picture and make sure you have light on your face. I always have light directly on my face."

Stewart has enticed the masses before, as she was the 2023 Sports Illustrated cover model and returned for the magazine's 'Legends' cover last year.

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