Complex’s Family Style Food Festival is officially headed to the Bay Area for football’s biggest weekend, bringing its signature blend of high-end culinary experiences and streetwear culture to the Oakland Arena on February 7. Doors open at 12:00 PM and close at 8:00 PM. This Family Style boasts a big time roster of local and national partners, highlighted by a Champion merch collaboration with Häagen-Dazs, the festival’s official ice cream sponsor. Attendees can also look forward to unique merch, including exclusive drops from Señor Sisig x HUF and Milk Belly Bakery x Kids of Immigrants.
Cash App and Square are also teaming up with Larry June to bring you Larry’s Table, a reservation-only dining experience that highlights two of The Bay’s top chefs serving up yakitori dishes, elevated seafood bites, and Japanese-inspired plates. As the exclusive automotive partner of Family Style Oakland VIP, Lexus will be on hand too, elevating the festival experience by fusing luxury, culinary excellence, and street culture during football's big game.
Even better, Cash App and Square are providing free General Admission entry for all guests who RSVP at familystylefest.com. That’s love.
For more, check out this breakdown of the must-eat food and must-cop merch you’ll find on the ground in Oakland come February 7.
Cash App Larry’s Table
Cash App and Square are the official financial partners of Complex’s Family Style. In Oakland, they’re powering the whole festival by sponsoring free General Admission entry for everyone. That’s right, entry is free thanks to Cash App and Square. That’s how you put on for the culture. The partnership will also take a premium turn with Larry’s Table, an exclusive communal dining concept developed by Chef Ray Lee (Akikos) and Chef Tommy Cleary (Hina Yakitori) in collaboration with San Francisco rapper Larry June. This Cash App and Square tasting experience seamlessly blends elevated seafood and Japanese-inspired yakitori, mirroring the sophisticated aesthetics of its collaborators. Cash App and Square will also have a limited Larry’s Table bomber jacket and tote bag exclusively for guests who pay with their Cash App Card at Larry’s Table.
The Lexus VIP Lounge With Jon & Vinny’s
Lexus is driving a little bit of luxury up to Family Style Oakland, where it will serve as the exclusive automotive sponsor of the festival’s VIP section. Outside the VIP section entrance, attendees can check out the latest Lexus LX, but the luxury experience extends well past that vehicle itself. Inside the Lexus VIP lounge, guests can enjoy a high-end culinary activation featuring complimentary Spicy Fusilli from the legendary Jon & Vinny’s, alongside a limited-edition merchandise collaboration with ButteryPat. Behind the VIP rope, Lexus will also display one of its ultra-rare Lexus LFA sports cars. Only 500 of these vehicles were ever made, so this is a must for car fans and foodies alike, seamlessly blending automotive excellence with the best of Oakland’s food and culture scene.
Señor Sisig x HUF
In a link-up celebrating deep-rooted Bay Area legacies, Señor Sisig is teaming up with streetwear mainstay HUF for a collaboration that bridges the gap between San Francisco's skate culture and its beloved food truck scene. In addition to Family Style Señor Sisig x HUF merch, the headliner of the collab is the Super Señor HUF Taco, a Tijuana-style offering featuring your choice of pork, chicken, or tofu, loaded with pinto beans, salsa roja, and guacamole on corn tortillas. True to its mission of evolving Filipino street food through a San Francisco lens, the Señor Sisig team is also pushing culinary boundaries with a unique flan-filled donut topped with crispy chicharrones. With a limited-edition merch drop to match the menu, this collab reinforces the “It’s not Asian, it’s not Mexican, it’s Señor Sisig” mantra that has made them a local institution across their multiple Bay Area outposts.
Häagen-Dazs | Champion
As the official ice cream of Family Style 2026, Häagen-Dazs is bringing its “Take Your Sweet Time” ethos to the Oakland Arena, offering a chill oasis in the middle of the festival’s high-energy atmosphere. Häagen-Dazs will be there all day serving samples of its Strawberry Mini Cups, Vanilla Milk Chocolate Almond Mini Bars, Dulce De Leche Mini Cups, and fan-favorite Cherry Dark Chocolate Bars. Häagen-Dazs will also drop a highly anticipated Häagen-Dazs | Champion merch capsule that encourages fans to “Take Your Sweet Time” in style. It will be available for giveaway only, with a limit of one item per guest. Beyond the gear and treats, attendees can post up in the immersive Häagen-Dazs space to reset, and capture a photo at a dedicated mirrored photo wall. It’s a full-circle experience designed to slow down the rush of the fest while keeping the vibes, and the dessert, entirely cool.
Lucky777 x Tombogo
Family Style Oakland is all about the Bay and the collaboration between Lucky777 and Tombogo is no exception. The Oakland Filipino restaurant is linking with Tommy Bogo and his semi-eponymous label for a collaboration that centers on shared Bay Area roots. The centerpiece of their collaborative Family Style menu will be the Tombogo Q Short Ribs served over rice, a dish that merges Lucky777’s soul-filled Filipino street eats with the design-forward perspective of Oakland-born Bogo. Known for its community-driven atmosphere and authentic family recipes, Lucky777 will also bring its staples to Family Style, including Pork Lumpia and their famous G Fire Wings. By bringing together Tombogo’s modern aesthetic and the restaurant's “Oakland all the way” ethos, this collab highlights the intersection of the city's culinary heritage and the creative energy it’s birthed.
Fox ‘Fear Factor: House of Fear’
Fear Factor is back. Fox is reviving the show under the Fear Factor: House of Fear title, with stuntman, style icon, and comedian par excellence Johnny Knoxville on hosting duties. And Complex's Family Style is here for it. For those brave souls who want to see what they're made of, Fear Factor: House of Fear is coming to Oakland to collaborate with Chef Alvin Cailan on three boundary pushing food challenges. Each tier of Cailan’s extreme culinary trials increases the intensity, with guests able to test their mettle against the “Extreme Paradox Challenge” (anchovies and chocolate champurrado), the “Extreme Spicy Challenge” (Carolina Reaper egg rolls), and the “Extreme Daring Challenge” (balut, which is steamed, fertilized duck egg, y’all). Participants who brave these dishes can earn exclusive merit badges, with a limited-edition Fear Factor hoodie awarded to those who conquer the gauntlet. It is a high-stakes, delicious ordeal-turned-feast designed for the festival's most adventurous eaters, rewarding fortitude with a piece of rare, earned-only merchandise.
Hyphy Burger x Haven Court
For Family Style Oakland, Hyphy Burger is joining forces with Haven Court in a collab deeply rooted in Northern California’s youth subcultures. Co-owned by hometown hero Guapdad 4000, Hyphy Burger has become a local sensation as the home of the “Burnout Burger,” a stacked specialty that fans can order up to four patties high. At the festival, this high-energy eatery will offer exclusive merch created alongside Haven Court, a streetwear label founded by Keezy that produces premium Japanese selvedge denim and workwear boasting an early-2000s influence. Blending the maximalist spirit of the Hyphy movement with a modern cut-and-sew aesthetic, this collab encapsulates the Bay Area’s past, present, and future.
Jo's Modern Thai x Oaklandish
Laurel District restaurant Jo’s Modern Thai is celebrating its Family Style Oakland appearance by collaborating with local streetwear label Oaklandish. Jo’s has made a name for itself by blending the bold flavors of different Thai regions with fresh California produce, serving up staples like its signature drunken noodles and wings. In working with Oaklandish, a brand that began in 2000 as a public art project to preserve the Town's culture, this merch highlights a shared commitment to “local love.” The collab will combine Jo’s culinary energy and Oaklandish’s civic-minded apparel, honoring the trailblazer spirit that defines Oaktown’s community and history.
The Peach x TRUE
The Peach is bringing a taste of Lake Merritt to Family Style Oakland, teaming up with streetwear veteran TRUE for a collaboration that honors its own recent opening. As the new spot from the team behind Jo’s Modern Thai, The Peach specializes in Southern American breakfast classics upgraded with distinct Asian twists. For the Oakland edition of Family Style, The Peach is cooking up a comfort menu featuring fried chicken sandwiches, chicken strips, and fries. This culinary capsule pairs perfectly with The Peach’s Family Style-exclusive collaboration with TRUE, an internationally recognized boutique that has been a cornerstone of San Francisco and Oakland’s sneaker and streetwear scenes since 1996. This legendary collab will serve as a bridge between a new era of Oakland dining and a legacy brand that has defined local street culture for nearly three decades. Must cop.
World Famous Hot Boys x Homies
In a heavy-hitting connection, World Famous Hot Boys is collaborating with the beloved Homies brand to bring a dose of legendary California culture to Complex’s Family Style. As the pioneers of Oakland’s original spicy hot fried chicken, World Famous Hot Boys has earned a cult following for its signature heat and bold flavors. By uniting with Homies, a brand globally recognized for its deep roots in Chicano art and community representation, this Family Style collab celebrates the diverse and vibrant street culture that defines the Town. Attendees can expect a menu fueled by Hot Boys’ renowned spice alongside a collaboration that pays homage to the local characters and heritage that have made both brands fixtures in the Bay Area and beyond.
Square Pie Guys x P-Lo
In a collaboration built to be as loud as a Bay Area anthem, Square Pie Guys is joining up with local rap legend P-Lo to bring their award-winning Detroit-style pizza to the Oakland Arena for Family Style. The centerpiece here will be the P-Lo Pie, a singular creation featuring vodka sauce, house-made hot honey bomba, sausage, and longanisa, finished with a drizzle of spicy ranch and fresh basil. This collaboration also carries a community focus, with 3% of profits from the pie benefiting United Playaz. P-Lo, a founding member of the HBK Gang and a staple of the regional hip-hop scene, brings his signature Filipino-American influence to the menu, which also features festival-ready favorites like “Da Grubby Pie” and their classic 48-pepperoni square.
Milk Belly Bakery x Kids of Immigrants
Rounding out the lineup of Oakland festival exclusives, Milk Belly Bakery and Kids of Immigrants are dropping an exclusive merch capsule collab, celebrating modern Asian-American style. Known for a meticulous approach that balances traditional techniques with contemporary flavors, Milk Belly has built a dedicated following through its artisanal sourdough and signature Japanese milk bread. The menu is a deeply personal reflection of owners Maria Belzunce and Jason Venters’ heritage, featuring fan favorites like Ube Custard Pie and Hojicha Butter Mochi Tarts. Expect this limited-edition collection to embody that same fusion of culture and craft, all underscored with Kids of Immigrants’ sly eye for cultural commentary and sense of style.