The best part about family is that it’s made up of those you’re related to by blood, and the ones you choose. Yes, Mom and Dad play a huge role, and over summer vacations, grandparents are the best “substitute teachers,” if you will. But family is also comprised of the cool auntie, your favorite cousin, the hilarious uncle, and that one neighbor who you’re not actually related to but is always around. Hence, you simply assume you're related.
This bond is what keeps you grounded throughout life and helps propel you forward when resilience and tenacity are needed. Family can also be your haven when the world gets a little cold. Hyundai understands the importance of family, especially within the African-American community, which is why it tapped Lil Jon as the face of its “I See You” campaign and also launched its “Village” editorial photography campaign.
For the high-energy “I See You” campaign, Lil Jon is at the center of it all, showcasing the premium capability of the all-new Hyundai Palisade Hybrid suited for family life. For the “Village” campaign, vibrant photos captured by New York-based artist Joshua Kissi aim to depict the love of the extended family and the all-new 2026 Hyundai Palisade.
Made of a spacious interior that includes available third-row seating, available captain’s chairs for cross-country road trips, and a massage feature because…vibes, and over 600-mile range in select trims, the all-new 2026 Hyundai Palisade Hybrid is shaping up to be the only choice you should make when it comes to a family vehicle. It keeps everyone safe, comfortable, and complements the loving atmosphere that has been in place since you were born.
What else do you really need from a vehicle?