MrBeast has acquired Step, a mobile banking service for teenagers, through his company, Beast Industries.
The YouTuber announced the acquisition on Monday.
“I'm so excited to share that we are acquiring the financial services app, @step,” he posted on X.
“Nobody taught me about investing, building credit, or managing money when I was growing up,” he added. “That's exactly why we’re joining forces with Step! I want to give millions of young people the financial foundation I never had.”
Step helps kids ages 13 to 18 open their first bank accounts and establish credit. The company offers additional financial services, including the Step Visa card, high-yield savings, cash back rewards, early paycheck access, loans, and access to an investing platform.
In the past, the company has had high-profile investors such as Stephen Curry, Nas, Charli D’Amelio, Justin Timberlake, Will Smith, The Chainsmokers, and Eli Manning.
"Financial health is fundamental to overall wellbeing, yet too many people lack access to the tools and knowledge they need to build financial security," Jeff Housenbold, CEO of Beast Industries, said in a statement. "This acquisition positions us to meet our audiences where they are, with practical, technology-driven solutions that can transform their financial futures for the better."
It’s unclear how much MrBeast paid for Step, but he has plenty of cash on hand. Bloomberg reports that his company Beast Industries was valued at $5.2 billion in 2024.
MrBeast is also expanding his empire to include financial advice. According to Yahoo Finance, the 27-year-old is debuting a YouTube channel where he’ll discuss financial literacy with his millions of followers and is launching his business, MrBeast Financial, which could include student loans and insurance products.
