Pop Culture

Adin Ross Claims He Lost 'A Bag' in Brand Deals After Dissing Doechii

The streamer called Doechii an "industry plant" earlier this week.

Adin Ross and Doechii
Getty/Jim Poorten/Jamie McCarthy

Adin Ross lost out on some money following his recent Doechii comments.

Earlier this week, Ross reacted to Doechii’s controversial Met Gala incident on his stream, calling her “entitled” and an “industry plant.”

Ross later faced repercussions, telling DJ Akademiks, “My PR was finally getting better. I had two deals lined up…but I lost both my deals. On God,” on a May 14 stream.

“They fucked up my shit. I had an ad deal too, I was going to do. Bro, I’m mad as fuck, Ak. It’s not even about the money, it’s because I wanted to do it. It was a bag, it was a big deal.”

Ross' comments come after he took to his stream to criticize Doechii’s treatment of her team at the 2025 Met Gala. A viral clip from the event showed the TDE rapper yelling at her team and demanding more umbrellas to shield her from the paparazzi before walking the red carpet.

“I’m ready … No, stop, give me another umbrella, now!" Doechii says from behind a screen. "And another one. Who has an umbrella? I need four fucking umbrellas … Because they're gonna try to stick their fucking cameras in here. ... Hold the umbrellas and do not let that…fall.”

"I will not!" a team member responds.

On Monday (May 12), Ross reacted to the clip on his stream. “Oh, dude, don’t get me started on that bitch… Don't get me started on that industry plant,” he said. “Fuck Doechii, okay? She has zero talent,” he continued.

“Who the fuck do you think you are, bro? You're not Rihanna. You're not Nicki Minaj. Why are you speaking like that?” Ross said.

Doechii addressed the incident in a TikTok, downplaying the moment by writing, "God forbid a girl needs more umbrellas” across the video.

She was a bit more serious in the caption: "All jokes aside this was such an overstimulating night but I wouldn’t trade it for the world!" Doechii wrote. "This was the night we all dreamed of and my team killed it (umbrellas aside).”

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