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Unapproved Source: In house designer
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First, there were celebrities. Then, there were professional tour shots with famous friends and drop dead gorgeous selfies in good lighting taken after the glam squad rolled through. But Instagram, Facebook, and even Twitter still felt too manicured, too controlled, too inherently Photoshopabble. Enter: Snapchat, the delightfully fleeting, off-the-cuff, unpredictable stepchild of celebrity social media.
When Snapchat rolled around, the entire celebrity social media game changed. The rawness and immediacy of the concept meant you could see Kanye on his floating stage right next to Kim, Kourtney, Khloe, Kendall, and Kylie without having to shell out a wad of cash for the ticket. You could learn that DJ Khaled is still searching for land on his Jetski or waiting on those damn Drake vocals as it happens, without personally knowing either of them—or even being in the same time zone. Even the all-time greatest FLOTUS, Ms. Michelle Obama, got on board the Snapchat bandwagon, providing inspiration and daily motivation in short bursts for anyone searching for some positive vibes in their social media.
Nevermind that some famous people have taken to protecting their privacy by banking their videos to publish later—the unedited, uncensored effect still remains, making Snapchat one of the most appealing and real-feeling ways to keep up with all of your favorite stars.
And don’t you dare say that you prefer the Stories feature on Instagram, simply because it’s “more convenient” than flipping back and forth between two apps or whatever. The truth is, Snapchat broke the rules and set the tone for all of those bold-faced names keen on oversharing and humble bragging. If you don’t have loyalty for the OG, I don’t know what kind of person you are.
We’ve rounded up the best celebrities on Snapchat, so you never have to miss a beat.
Chrissy Teigen
Username: chrissyteigen
There are too many reasons to love Chrissy Teigen. The model-turned-cooking savant is gorgeous, married to R&B heart-melter John Legend, and low-key hilarious thanks to her honest approach to just about everything. On Twitter, Teigen has the act of blocking followers down to a fine art, but on Snapchat she’s more about sharing her daily life—whether it’s taking care of baby Luna, chillin’ with her hubby, or cooking up those famous hot wings. Did we mention she’s gorgeous?
Serena Williams
Username: SerenaUnmatched
Want to see the queen of tennis in a flower crown? That probably won’t happen anytime soon, but who needs filters when you have a constant stream of royalty, celebrities, and other top-tier athletes appearing in Serena’s snap stories? Of course, Serena does love the bread face filter, which you’ll see plenty of if you dish a follow. Stick around for her post-game and poolside snaps because whether she’s celebrating or lounging, Serena makes sure we know she’s living the good life.
Kim Kardashian West
Username: KimKardashian
Much like her other social media platforms, Kim has a massive following on Snapchat because she holds nothing back. Aside from a steady helping of bedroom selfies, sister face swaps, and adorable family moments, Kim has used the platform to put people in their place (see: Taylor Swift and the conversation). It’s not as crazy as that all the time, but you never know when Kim K will strike. In the meantime, enjoy as many filtered selfies as you can handle.
Rick Ross
Username: ferrarifatboy
Want to see Ricky Rozay and Meek Mill flaunt matching ankle bracelets? How about rappers dissing fellow rappers? More Maybach merch than you knew could possibly exist? Follow Ross on Snap and you won’t be disappointed by this unfiltered look at the BMF lifestyle.
Spencer Pratt
Username: prattspencer
Way back in the day (we’re talking late aughts), Spencer Pratt was one of the most famous celebrities on the planet. As a cast member on The Hills, Pratt dated future wife Heidi Montag and was instrumental in the destruction of her friendship with LC. #Drama. While the show sadly came to an end in 2010 and Pratt is no longer a fixture in the tabloids, he’s established himself as a certifiable Snapchat gawd. His stories are filled with filters, food, ridiculous captions, trips to Vegas, tabloid reviews, and of course Heidi. Long live Speidi.
DJ Khaled
Username: djkhaled305
If you’re a frequent Snapchat user and you’re not following DJ Khaled, let us start by saying you’re missing out on a cultural phenomenon. Khaled is to Snapchat what Kim K is to Instagram, Drake is to memes, and Kanye is to Twitter. The medium is simply more fun with him around. Follow Khaled (who also happens to be a former Complex cover star) for MAJOR KEYS to life, which include workout routines, spiritual guidance, lots of crew love, and—another one—regular grooming tips. Bless up.
Username: milliebbrown
Let’s face it, Stranger Things wouldn’t have been such a crazy success if it wasn’t for Millie Bobby Brown’s moody, screen-stealing performance as Eleven. Can you even think of Eggo's now without thinking of her with that crazy blonde wig (or maybe the seven people at your Halloween party that dressed up like her)? Millie’s life was made by the Snapchat Gods: she’s literally 13 years old, but talented AF and already insanely famous, so all she does is have loads of PG-13 fun with other young stars. To top it all off, her British accent makes it all sound way more sophisticated than when you were that age.
Username: keekthasneak
Keke is 100% real on her all her social media, so expect bare-faced selfies followed by a complete glam squad makeover, loud car rides with friends and family, loooots of singing, as well as bits of advice and self-love while she’s in traffic. It’s the perfect Snapchat formula: She ain’t bad to look at, she’s so talented it hurts, and loves oversharing...but the gag is, she’s also hilarious. Complete package.
Username: guwopsnap
Have you ever been onstage at a Gucci Mane concert? Would you settle for just watching it on your phone screen, though? The Atlanta Santa shares loads of music on his Snap, as well as his fresh #OOTDs glittering with some heavy jewelry. Where else could you watch a rapper work out, eat a bowl full of kale, and geek out about Game of Thrones? It’s 2017, and the only appropriate answer to “Are you following Gucci on Snapchat yet?” is: “Bitch, I might be.”
Username: TheRock
You should add the Rock for no other reason than for the savage roasts of Kevin Hart (often including unflattering filters). He is also commendable for being perhaps the only person in the world who can share sweaty workout selfies without subsequently shaming you into hitting the gym yourself; somehow, The Rock is positive enough to make you feel like sitting down on your bed watching his snaps is just as productive as working out at 4am before going on to be amazing on set of one of 17,000 projects, like he does.
