Betr is making its biggest move yet toward becoming a one-stop destination for sports betting, gaming, and entertainment. The company announced it has acquired Ascent Capital Management Inc., a deal that gives Betr access to registration with the National Futures Association and the Commodity Futures Trading Commission as it prepares to enter the rapidly growing prediction markets space.
The acquisition makes Betr a CFTC-registered introducing broker, allowing the company to fast-track plans to integrate prediction markets directly into its app later this year through a partnership with Polymarket. According to the company, users will eventually be able to trade event contracts tied to sports, politics, culture, and other real-world topics without leaving the Betr ecosystem.
“Prediction markets represent one of the most exciting evolutions in interactive entertainment and financial technology,” Betr founder and CEO Joey Levy said in a statement. “This acquisition is another step toward our vision of creating the first true nationwide real-money gaming app.”
The announcement marks another expansion for the company founded in 2022 by Levy and Jake Paul. What began as a fantasy pick’em platform has evolved into a larger gaming operation that now includes sportsbook, casino, arcade, and media divisions under a single app experience. Betr says it currently has more than one million paying users nationwide.
Levy recently spoke about the company’s long-term strategy during an interview with Bookies.com at the Next.io Summit in New York, where he argued Betr already has a head start in the race to create a true “super app” for gaming.
“When they announced their intention to do it, we were already live with our super app,” Levy said, referencing competitors entering the space. “We had four products already operating.”
According to Levy, Betr’s biggest selling point is the ability to switch between multiple products with one wallet and one account, rather than bouncing between separate apps.
The company currently operates Betr Picks in 34 states, its sportsbook product in more than 30 states, and Betr Arcade in 38 states. Its social casino launched earlier this year and has reportedly experienced rapid growth.
Prediction markets are expected to become the next major addition to that ecosystem. Through its deal with Polymarket, Betr plans to offer users the ability to engage with event-based contracts inside the same interface already used for fantasy contests and gaming products.
“It’s going to be the Betr app, the Betr user experience, and the Betr wallet,” Levy told Bookies.com. “But we’ll be using Polymarket’s probabilities and their designated contract market infrastructure to offer the product.”
The move also comes as Betr continues expanding its media footprint. In the past, the company partnered with Lonzo Ball and LiAngelo Ball, who joined Betr as equity partners and brought their podcast to Betr Media.
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