DJ ASAP (real name: Marlon Moore) and his wife, LaShonda Moore, will spend the next four decades behind bars after a federal judge handed down sweeping sentences in a multimillion-dollar COVID-era fraud case that prosecutors say victimized more than 10,000 people across the country. The Frisco, Texas, pair were each sentenced to 40 years in federal prison after being convicted earlier this year on conspiracy, wire fraud, and money laundering charges tied to the operation of a scheme called Blessings in No Time (BINT).
Federal authorities told Fox 4 News that the program exploded in popularity during the height of the pandemic, when millions of Americans were dealing with financial uncertainty and searching for new income opportunities. According to court records, the Moores promoted BINT through weekly livestream broadcasts that attracted thousands of viewers nationwide. Participants were told they could turn a $1,400 payment into an 800% return within weeks and were also assured they could receive a refund if they were unhappy with the program.
Prosecutors argued that the operation was presented as more than a financial opportunity. BINT was marketed as an invitation-only community where members could help one another through "blessings" during a difficult economic period. Investigators later concluded that the structure functioned as a classic pyramid scheme.
The operation relied on a series of "playing boards" featuring positions labeled Fire, Wind, Earth, and Water, with new recruits required to fund payouts for earlier participants. Authorities said the Moores repeatedly positioned themselves and family members to receive the largest payments.
The Justice Department described the case as one of the most significant pandemic-era fraud prosecutions in the region. "At the peak of the pandemic, LaShonda and Marlon Moore launched an investment fraud scheme and cheated struggling Americans out of $30 million," Assistant Attorney General A. Tysen Duva said following sentencing.
U.S. Attorney Jay R. Combs added that the couple's "get-rich-quick scheme has earned them a well-deserved stay in federal prison."
Investigators from the U.S. Postal Inspection Service, Secret Service, and IRS Criminal Investigation spent years tracing the flow of money through the operation. Authorities said the scheme generated more than $25 million in losses, according to trial evidence, while sentencing filings put the total at over $30 million.
The case first surfaced publicly in 2023, when a federal grand jury returned an indictment against the couple.
Officials also noted that the Moores allegedly used a carefully curated public image to gain credibility. IRS Criminal Investigation Special Agent Christopher Altemus Jr. said the pair leveraged "a polished image and even a reality TV appearance to build trust" while concealing the true nature of the operation.
