Jordin Sparks is adding host to her résumé.
The Grammy-nominated singer and American Idol champion now fronts America’s Real Deal, a business competition built for the streaming era and premiering on The Roku Channel on August 29.
The series also features NBA legend Byron Scott and Basketball Wives alum CeCe Scott alongside a rotating panel of “Wealth ICONS,” a group of millionaire mentors who back founders on camera.
The hook isn’t just pitches and panels. America’s Real Deal turns viewers into participants with a “watch, shop, invest” format. Throughout each episode, live QR codes enable audiences to invest in competing companies, purchase products instantly, and vote—blending commerce with competition in real-time.
While the Wealth ICONS and a “Millionaires Row” cohort invest more than $250,000 per episode during filming, additional funding can come straight from the couch through those on-screen scans.
Social sharing also matters: every share counts toward the season’s standings, and the concept aims to compress a five-year growth plan into roughly two years for the companies that catch momentum. The show’s team has promoted it as “the most interactive, most entertaining business reality TV show.”
Behind the scenes, the series is created and executive produced by Rasha and Adam Brandley, with production support from reality TV veterans Holly Wofford (Survivor, American Ninja Warrior), Robin Feinberg (The Profit, American Greed), and Adam Sampson (Love Is Blind).
The investors aren’t positioned as adversarial gatekeepers; the format emphasizes mentorship and decisive, all-in or all-out commitments rather than drawn-out “shark” theatrics.
For entrepreneurs, the platform offers national exposure and immediate access to customers and potential investors; for audiences, it’s a one-stop pipeline to discover, buy, and support new brands while they watch.
Casting for future seasons is open to companies generating $1 million or more in annual revenue via the show’s website.