50 Cent Reacts to Unsuccessful BET Acquisition Bid: 'Sh*t Wasn't Worth 3,000,000,000'

The rapper-turned-television mogul is discussing his attempt to acquire BET and the substantial price tag set by the network's parent company.

August 19, 2023

50 Cent won't be adding "co-owner of BET" to his already expansive résumé.

Earlier this year, the rapper expressed interest in becoming a co-owner of the network. Fifty was even spotted with Kenya Barris at the New York City offices of Paramount (which also owns MTV and VH1). It was reported then that the pair, along with Shaquille O'Neal, were in talks to make an offer with the help of an investment firm.

It appears that a deal has fallen through, and BET's price tag may have played a significant role in the outcome.

According to the New York Post, Tyler Perry submitted a bid last month to acquire BET (as well as streamer BET+, VH1, and BET Studios) for $2 billion, just short $1 billion of Paramount Global's $3 billion asking price. Earlier this week, Paramount announced their decision to end bidding for BET, ultimately bringing the network's sale to a full hault. Prior to the cancellation, Diddy, who owns the network Revolt, had intended to acquire a majority stake in BET to merge the two properties.

Now, 50 Cent is responding to reports that he wasn't able to secure the amount of capital the conglomerate was seeking.

"We will get them next time, @shaq," wrote Fifty on his IG with a shrug emoji. "That shit wasn't worth 3,000,000,000."

Apparently both men are united with their silence on the matter, with Shaq sharing the same sentiment on his own Instagram: "@50cent we'll get em next time."

Fifty has a complicated history with BET. In 2019, he accused the network of copying themes for their show "Games People Play," claiming similarities to his own work. In March, the rapper mocked former BET CEO Debra Lee after she revealed she had an affair with the network's founder Bob Johnson.