Doja Cat Links With BMW for New ‘Road to Coachella’ Campaign Featuring Custom Wrap

Doja Cat is the featured artist of the campaign with Coachella, which sees her linking with David LaChapelle for a one-of-a-kind wrap on an all-electric BMW.

April 11, 2022

Doja Cat is seen leaning against a custom BMW — Image via BMW
Publicist

Doja Cat, who’s among those set to bring their respective catalogs to Indio this month for the return of Coachella, has linked with BMW for a new campaign featuring a custom wrap for the auto brand’s electric iX Sports Activity Vehicle.

As the official auto partner of the festival, BMW has enlisted Doja and other creatives for a multifaceted campaign aimed at celebrating both the i4 Gran Coupe and iX Sports Activity Vehicle models, with the Planet Her artist having worked with frequent collaborator Brett Alan Nelson and prolific photographer David LaChapelle on the aforementioned wrap.

In a statement, Doja hinted at what fans can expect from her Coachella sets.

“The show that I’m preparing for Coachella defines everything that I’ve done from day one,” Doja, who will later this year join The Weeknd for a stadium tour, said. “I never like to do the same thing over and over again. I want to embrace that instead of run from it. BMW is an iconic brand and I am honored to be working with them. Be on the lookout at Coachella for some Doja-inspired rides.”

Get a closer look at Doja with the Coachella-commemorating custom wrap below. Also contributing to the larger Road to Coachella campaign are Tremaine Emory (who was recently named Supreme’s new creative director), Evan Mock, Nyjah Huston, Dixie D’Amelio, Victor Cruz, and more.