EDM in commercials? It's definitely nothing new. Dance music has helped sell a lot of products over the years, but with the current buzz that the EDM scene has, corporate dollars are finding new ways to integrate EDM and the producers and DJs that are relevant to the scene. We've seen many instances of dance music hitting the small screen as of late, and felt it made sense to run through many of the instances in which dance music and producers were utilized to get people consuming.
EDM in commercials? It's definitely nothing new. Dance music has helped sell a lot of products over the years, but with the current buzz that the EDM scene has, corporate dollars are finding new ways to integrate EDM and the producers and DJs that are relevant to the scene. We've seen many instances of dance music hitting the small screen as of late, and felt it made sense to run through many of the instances in which dance music and producers were utilized to get people consuming.
Daft Punk's "Technologic" for Apple
Daft Punk's Human After All cut "Technologic" soundtracking mad people dancing with iPods on? Yeah, we'd cop one.
Daft Punk's "Digital Love" for GAP
Juliette Lewis dancing with Daft Punk to "Digital Love?" When we die, bury us inside a GAP store.
Lomax's "Praise" for Tango
This is one of the more humorous pieces, especially if you've seen Airloaf's Baptazia videos. Lomax (aka 1/2 of Loadstar) is hopefully sitting on a pile of money from this (or a case of Tango, at least).
Skeam's "In For The Kill (Remix)" for "Bayonetta"
Skream's remix of "In for the Kill" was huge already, but this commercial got a LOT of burn when it was running. Arguably a huge part of his remix's staying power.
Mord Fustang's "A New World" for Weetabix
This might have been one of the strangest places we've heard dubstep, but that cereal must rock.
DJ Fresh's "Louder" for Lucozade
Two beautiful, golden roller-skating girls bring the party with one of Fresh's biggest singles to date. If you didn't know, Lucozade is an energy drink. We're assuming they drank some.
Nero's "Me & You" for Beats by Dre
There's no better soundtrack to throwing color-filled water balloons and Beats By Dre-wearing audiophiles than some massively awesome Nero.
Swedish House Mafia's "Greyhound" for Absolut
SHM are no strangers to product placement (check out Steve Angello's MiO Energy project), but this is like a mini-movie to a track they'd not even released yet! And it gets ya' drunk!! It's crazy when you realize that this commercial debuted a little over a year ago.
Skrillex's "Puppy" for G-Star
Even if you don't fuck with Skrillex musically, you can't deny how awesome this calmer sound works with denim jeans THAT MAKE THEMSELVES.
A-Trak & GTA's "Landline 2.0" for adidas Unite All Originals
Not only was the track used in a pretty visually stunning piece, A-Trak got a true-to-life cameo.
Diplo's "Express Yourself" for Doritos
We've never heard Diplo's "Express Yourself" drop when we've eaten Doritos. Maybe we need to eat more Doritos.
TNGHT's "Higher Ground" for Champs Sports x adidas Originals
There's no real connection between colorful adidas Originals and TNGHT's horn-driven "Higher Ground," but just sitting on your couch and hearing that track come on is awesome.
DJ Snake & Alesia's "Bird Machine" for Target
This bird-sampling twerk monster has nothing to do with ravioli or Target sales, but if this played while I was shopping, we'd be going HAM.
Shy Kidx's "Orion" for Toyota
That thing where a new producer has their track representing the sound of EDM in a Totoya commercial.
Flux Pavilion's "I Can't Stop" for Mountain Dew
Feels like a dubstep rework of Kanye West's "Power" video, with skateboarders.
Lady Gaga's "Applause" for Kia
Those damn hamsters are back, but they're now going ham (no pun intended) (OK, some pun intended) in the gym/pool to the huge lead single from Lady Gaga's ARTPOP, "Applause."
Various for RadioShack x SOL REPUBLIC x Motorola
Three solid EDM tracks (Alexis and Fido's "Alocate," "Turn Down For What" by DJ Snake ft. Lil Jon, and Steve Aoki's "Boneless") used to help show how dance music gets the party hype AND the power of this new device? Great work.
Flux Pavilion's "I Can't Stop" for "Rush"
You might not think that dubstep and auto-racing works, but the portion of the commerical that this anthem is used in actually makes sense.
Lemaitre's "1:18" for Apple
Talk about a great way to get your new music out to millions. Apple really did Lemaitre a solid.
Starkey's "Experience" remix for British Airways
Starkey makes that proper mood music, and something about the strings and atmosphere in this works so well.
Flume for Intel
This might be one of the better collaborations; Flume and Intel linking up to create an original track played solely on tablet-powered instruments. This is some future shit, or as one YouTube commenter said, "DJ Wall-E ?!"
Lady Gaga's "Aura" for "Machete Kills"
Some of you may be on the fence with considering Lady Gaga an EDM artist, but know this: ARTPOP has a grip of solid producers on it, and the second single from the project, "Aura," is produced by Zedd and Infected Mushroom. Dwell on that for a bit.
Hudson Mohawke's "Thunder Bay" for "Steven Universe"
Cartoon Network's Steven Universe is a new program from a former composer, storyboard artist, and writer for Adventure Time. Truth be told, it looks awesome, but with HudMo's "Thunder Bay" providing the soundtrack, this show is infinitely more awesome.
Swizzymack's "Drip" for Target
Target got them Oreos, and Swizzymack's "Drip" is the perfect pop-filled banger to soundtrack the surprise on homegirl's face when she gets her hand caught in the cookie jar.
Martin Garrix' "Animals" for Madden 25
Garrix has been killing it in 2013, and it just makes sense that a massive track like "Animals" would be used for a hard-hitting video game like Madden 25.
Avicii's "Hey Brother" For NJOY
Hey, brother: don't smoke a regular cigarette. Grab an NJOY.
Zedd's "Find You" for Bud Light Platinum
While we don't see Zedd actually sipping on beer, he's definitely hyped to be representing in this commercial.
Dillon Francis' "Masta Blasta (The Rebirth)" for Labatt Blue
One of two Super Bowl appearances for Dillon Francis in 2014.
Afrojack's "Ten Feet Tall" for Bud Light
Bud Light is really about that EDM life, huh? Banding together to give away a new Afrojack single during the Super Bowl? That's huge.
Dillon Francis' "IDGAFOS" for Beats Music
Ellen DeGeneres dancing to "IDGAFOS" during the Super Bowl is scratched off the list of things we thought we'd never see.
Tropkillaz' "Hide" Remix for Sonos
A NASA remix soundtracking the turnup in this Sonos commercial? Too trill.